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Phone: (561) 276-4422



5 Aug, 2014

Maintaining that Positive Attitude and Trusting in Your Success

By | August 5th, 2014|Categories: Entrepreneurship|0 Comments

In today’s world, we see many posts on social media about thinking positive and having a great attitude; I certainly appreciate these a lot more than the negative rants! Let’s stop a minute and consider this a bit more. In being an entrepreneur or small business owner it is essential that you have a positive [...]

27 Jul, 2014

SWOT Analysis: An easy way to evaluate your business!

By | July 27th, 2014|Categories: Strategy|0 Comments

An easy way to evaluate your business for yourself is to use the SWOT Analysis tool. This tool focuses on two areas – first of all it focuses internally on your business where you evaluate the strengths and weaknesses and secondly it focuses externally on the opportunities and threats. For each business the focus is [...]

11 Jul, 2014

The 4 P’s of Marketing: A Good Place to Start

By | July 11th, 2014|Categories: Marketing|0 Comments

If you took an entry level marketing class, you may have been taught the 4 P’s of Marketing that includes Product, Price, Place and Promotion. This is a great starting point for marketing your product or service. Product includes not only the obvious product or service but also the core message, the branding of the website, the business card, packaging [...]

25 Nov, 2013

FREE tips for Holiday Marketing

By | November 25th, 2013|Categories: Marketing|Comments Off on FREE tips for Holiday Marketing

For marketers, the holiday season truly can be “the most wonderful time of the year“. However, without a sound strategy, the holiday can offer as little to businesses as it does to sandal-makers. And considering the very specific nature of the holidays, a little knowledge can go a long way. So what is it that makes [...]

27 Sep, 2013

Best Way to Get your Name Out to Your Target Market

By | September 27th, 2013|Categories: Business, Marketing, Networking|Comments Off on Best Way to Get your Name Out to Your Target Market

  Most business owners want to know how to reach their target market in the most efficient, lowest cost manner. So often they take a guess on which way works best. There is not just one strategy that stands alone to help you to maximize your exposure. Your job is to determine the best use of your time [...]

12 Aug, 2013

Business Networking at its Best!

By | August 12th, 2013|Categories: Marketing, Networking|Tags: , |0 Comments

Business Networking is a critical component of a successful marketing strategy. While networking comes naturally and effortlessly to some people, to many it feels uncomfortable and pretentious. We’d like to share with you some of our experience for making networking opportunities most effective, and yet be sincere and genuine. . Think about it as a [...]

12 Aug, 2013

What is Marketing?

By | August 12th, 2013|Categories: Marketing|Tags: , , , , |0 Comments

Marketing is taking a product or service from an idea on the drawing board into the hands of a client or customer. First and foremost decisions must be made on what products or services to offer depending on your target market, what to price them, and then how to inform your potential customer of your [...]