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19 Sep, 2016

The Importance of Developing a Marketing Strategy for Your Company

By | 2016-11-22T16:33:45+00:00 September 19th, 2016|Categories: Marketing|Tags: , |0 Comments

It is difficult for a company to succeed without a marketing strategy. Without promotion and sales, you have no company. Marketing is also the company’s means to acquire the best possible return on investment. Developing a marketing plan allows you to incorporate the following into the strategy for your company: 1) Identify the gaps If [...]

25 Apr, 2016

Time is Ticking: How is Your Business Doing in 2016?

By | 2016-11-22T16:33:46+00:00 April 25th, 2016|Categories: Business|0 Comments

Can you believe that we are almost in May? One-third of 2016 has flown by and now is a great time to assess your business and where you are in relationship to your goals for 2016. Key areas you need to review include revenues, expenses, marketing and advertising budget, ROI in marketing and advertising, client [...]

17 Jan, 2015

Grow Your Company: Build Your Lead Generation Strategy

By | 2016-11-22T16:33:47+00:00 January 17th, 2015|Categories: Business|0 Comments

How does a business survive? A business survives by gaining new business as well as retaining existing business where appropriate. That’s why the previous two blogs, What is Your Vision for 2015 and Creating a Strong Foundation in Your Business are so important. Each of these steps builds to then help your business create a [...]

2 Jan, 2015

Making Your Mark: Creating a Strong Foundation in your Business!

By | 2016-11-22T16:33:47+00:00 January 2nd, 2015|Categories: Business|0 Comments

While there are some business owners who envision an idea, take it and go, even these CEOs will at some point need to strategically plan to move to the next level. Most business owners need to strategically plan to grow and thrive in their business. While the following points may seem simple and elementary, they are [...]

8 Dec, 2014

What is Your Vision for 2015?

By | 2016-11-22T16:33:48+00:00 December 8th, 2014|Categories: Strategy|0 Comments

Do you have a vision of starting a company?  Or do you already have a small business but want to grow your business to the next level?  It is not enough to dream about it, you must make it happen. To strategically plan for your company is essential but it all starts with your VISION!  Four [...]

13 Oct, 2014

Holiday Marketing: 7 Tips to Create Success

By | 2016-11-22T16:33:48+00:00 October 13th, 2014|Categories: Marketing|Tags: , |0 Comments

If you walk into any big box store at the end of September or beginning of October, holiday decorations are already up and for sale. Doesn’t it ruin the anticipation and the build up for the season? As a consumer, I hate it, but as a marketer, I know it is the way of the [...]

5 Aug, 2014

Maintaining that Positive Attitude and Trusting in Your Success

By | 2016-11-22T16:33:48+00:00 August 5th, 2014|Categories: Entrepreneurship|0 Comments

In today’s world, we see many posts on social media about thinking positive and having a great attitude; I certainly appreciate these a lot more than the negative rants! Let’s stop a minute and consider this a bit more. In being an entrepreneur or small business owner it is essential that you have a positive [...]

27 Jul, 2014

SWOT Analysis: An easy way to evaluate your business!

By | 2016-11-22T16:33:49+00:00 July 27th, 2014|Categories: Strategy|0 Comments

An easy way to evaluate your business for yourself is to use the SWOT Analysis tool. This tool focuses on two areas – first of all it focuses internally on your business where you evaluate the strengths and weaknesses and secondly it focuses externally on the opportunities and threats. For each business the focus is [...]

11 Jul, 2014

The 4 P’s of Marketing: A Good Place to Start

By | 2015-01-02T16:08:22+00:00 July 11th, 2014|Categories: Marketing|0 Comments

If you took an entry level marketing class, you may have been taught the 4 P’s of Marketing that includes Product, Price, Place and Promotion. This is a great starting point for marketing your product or service. Product includes not only the obvious product or service but also the core message, the branding of the website, the business card, packaging [...]

25 Nov, 2013

FREE tips for Holiday Marketing

By | 2016-11-22T16:33:49+00:00 November 25th, 2013|Categories: Marketing|Comments Off on FREE tips for Holiday Marketing

For marketers, the holiday season truly can be “the most wonderful time of the year“. However, without a sound strategy, the holiday can offer as little to businesses as it does to sandal-makers. And considering the very specific nature of the holidays, a little knowledge can go a long way. So what is it that makes [...]