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Marketing

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The Importance of Developing a Marketing Strategy for Your Company

It is difficult for a company to succeed without a marketing strategy. Without promotion and sales, you have no company. Marketing is also the company’s means to acquire the best possible return on investment. Developing a marketing plan allows you to incorporate the following into the strategy for your company: 1) Identify the gaps If [...]

By | September 19th, 2016|Categories: Marketing|Tags: , |0 Comments

What is Retargeting?

What is retargeting in online marketing? Have you ever gone to a website to look at a product, left the site suddenly that product from that company is following you around as you browse the internet and social media? Welcome to the digital marketing world of retargeting! Retargeting is a kind of online marketing, display advertising method that helps [...]

By | July 8th, 2016|Categories: Digital Marketing, Marketing|0 Comments

Holiday Marketing: 7 Tips to Create Success

If you walk into any big box store at the end of September or beginning of October, holiday decorations are already up and for sale. Doesn’t it ruin the anticipation and the build up for the season? As a consumer, I hate it, but as a marketer, I know it is the way of the [...]

By | October 13th, 2014|Categories: Marketing|Tags: , |0 Comments

The 4 P’s of Marketing: A Good Place to Start

If you took an entry level marketing class, you may have been taught the 4 P’s of Marketing that includes Product, Price, Place and Promotion. This is a great starting point for marketing your product or service. Product includes not only the obvious product or service but also the core message, the branding of the website, the business card, packaging [...]

By | July 11th, 2014|Categories: Marketing|0 Comments

FREE tips for Holiday Marketing

For marketers, the holiday season truly can be “the most wonderful time of the year“. However, without a sound strategy, the holiday can offer as little to businesses as it does to sandal-makers. And considering the very specific nature of the holidays, a little knowledge can go a long way. So what is it that makes [...]

By | November 25th, 2013|Categories: Marketing|Comments Off on FREE tips for Holiday Marketing

Best Way to Get your Name Out to Your Target Market

  Most business owners want to know how to reach their target market in the most efficient, lowest cost manner. So often they take a guess on which way works best. There is not just one strategy that stands alone to help you to maximize your exposure. Your job is to determine the best use of your time [...]

By | September 27th, 2013|Categories: Business, Marketing, Networking|Comments Off on Best Way to Get your Name Out to Your Target Market

Business Networking at its Best!

Business Networking is a critical component of a successful marketing strategy. While networking comes naturally and effortlessly to some people, to many it feels uncomfortable and pretentious. We’d like to share with you some of our experience for making networking opportunities most effective, and yet be sincere and genuine. . Think about it as a [...]

By | August 12th, 2013|Categories: Marketing, Networking|Tags: , |0 Comments

What is Marketing?

Marketing is taking a product or service from an idea on the drawing board into the hands of a client or customer. First and foremost decisions must be made on what products or services to offer depending on your target market, what to price them, and then how to inform your potential customer of your [...]